The brief for this project consisted of researching a specific demographic in order to identify a problem that can be solved by creating a brand and accompanying packaging. I decided to research the tattoo community, and noticed that all tattoo care brands sold products for after getting inked, so I wanted to make something that provided both before- and aftercare.

I wanted the design to be eye-catching, but in challenging myself not to use color, I created the intricate label to be the main design and highlight the contents of the kit to entice customers. I built a wooden box with a sliding lid to give the overall product a more long-lasting, durable feel. I painted it all black to provide contrast against the white text and graphics. Then, I screenprinted the label onto the box to ensure longevity, make the text look slightly worn, and to bring out the subtle texture of the wood.