Book Store Website
UX/UI DESIGN
Overhaul website homepage re-design, from wireframes to the live site, after receiving feedback and hearing pain points from users about customer journey issues, plus the holiday gift guide landing page layout.
Art Direction — Hanna Sperber
Copywriting — Nick Carr
Photography — Ben Sandall
Design — Hanna Sperber
Development — Tim Gray, Travis Rodgers
Our team first did away with any carousel or multi-hero banner display on the homepage and is now focusing more on important new products, sales, or events shown front and center when you first enter the site. We also thought of our significant mobile users and optimized the banner and the rest of the graphics for tablet and mobile for ideal scrolling.
After a period of time of gathering feedback from customers, we noted the most popular items and categories as specifics within Husky apparel. We thought it would make the most sense to highlight the bestsellers on the homepage near the top so users can get to those wants without thumbing through the navigation. It is also a chance for the customer to get a visual of the clothing taken from our in-house photoshoots with past and present UW students.
In my research, I found that having social proof was essential, so I suggested including our Instagram feed near the end. We frequently received questions about store hours and I noticed untapped usage in the footer of the site, so we added the hours of our flagship store, plus social icons and a call to action for our email newsletter at the bottom to finish off this re-design.
Holiday Gift Guide
For the holiday gift guide, we feature categories that are in demand for the store’s audience around the holidays, plus gifts by price for the shopper who has a certain budget rather than a certain need.
To add to the page this year, I wanted to promote particular bestselling items to provide the customer with another selection of plausible gift options that may have otherwise not found. Curating these Husky, books, and home products and guiding visitors to these items also helped us circumvent unavailable products due to the national supply chain issues.
